Many variations have existed and one produced by Pinkfong, an education brand under South Korean media startup SmartStudy, titled "Baby Shark" (Hangul: ìì´ ê°ì¡±; RR: Sang-eo Gajok; lit. shark family) released in 2014 became a viral video in Indonesia. This version has since spread to many other countries, particularly in Southeast Asia and by April 2018, the most viewed version of the "Baby Shark" song has received over 1. 2 billion views worldwide, and the mobile app is among the top 10 most downloaded in the family apps category in South Korea, Bangladesh, Singapore, Hong Kong and Indonesia. Due to its popularity, it has spurred an online dance craze (or referred to as Baby Shark Challenge) around the world, while being cited as "the next big thing after the domination of Gangnam Style". K-pop groups including Girls' Generation, Red Velvet and Black Pink have been credited to further spread the viral song through their coverage of the song and dance, specifically on their featured TV shows and concerts. Also, this song was used on Musical. ly. The song can be remixed.
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